MS - After Steve (Apple after Steve Jobs) 5-31-22

May 31, 2022

Temple Mickle, technology reporter for the New York Times, discusses his new book "After Steve: How Apple Became a Trillion Dollar Company and Lost its Soul."  The book careful chronicles the months leading up to Steve Jobs' death in 2011 and the struggles of Apple to carry on without his leadership.  The book focuses in particular on Tim Cook and Jonathan Ive and the significant and dramatically contrasting roles they each played in Apple's spectacular growth in the intervening years. As the subtitle suggests,  the growth came at a price in terms of the essential culture of Apple.