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Green Light for Kenosha's "Holiday Cruise" Promotion

Nov. 23, 2020 9p

(WGTD)---An alternative to Kenosha’s popular post-Thanksgiving Christmas tree lighting ceremony was recommended for approval by the city’s Public Works Committee Monday night. But the vote wasn’t unanimous, and it was preceded by skeptical questions and debate from committee members who are concerned about the spread of COVID-19.

At issue was whether to approve a proposal to have a holiday parade in reverse.  In order to keep people safe in their cars, parade-goers themselves would drive past as many as 18 stationary floats that would line the semi-circle street in front of the Kenosha Public Museum.

Alexandria Binanti is executive director of Downtown Kenosha, Incorporated. She told the committee that event organizers wanted to come up with something that wouldn't risk spreading the virus. 

Although some committee members still had concerns, the panel wound up recommending approval of the “Holiday Cruise” promotion on a voice vote.

The event is scheduled to be held Saturday, Dec. 12th from 6 to 8 p.m. 

The ceremonial lighting of the city's Christmas tree, which usually kicks off the downtown holiday shopping season, has already been canceled.